The truth
As a business owner it is always temtping to protray yourself and your business as successful. You often feel that if clients know you are not perfect they will run to your competitors. I would rather my clients know that I’m honest and they can trust me to tell them the truth.
Don’t get me wrong we are holding our own but if anyone tries to sale you on a product, service or business opportunity that is easy, fullproof, and works itself run the other way. Buisness takes work and while you are working you will make mistakes.
I invested several thousand dollars in radio marketing about 4-weeks ago and so far my return is about $100. The radio ad should run for another 2- weeks.
You live and learn. I’ve learned and I am learning its not about the poor decisions you make in life. The important thing is to keep making decisions. If you keep dreaming, keep moving you will keep growing.
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September 26th, 2006 at 12:03 pm
You couldn’t be more on-point. I’ve run quite a few businesses myself and through much trial-and-error found that just because something worked for one venture didn’t necessarily mean it’d work for the other.
I also spent a lot of money on a radio spot, only to receive a zero ROI. At first, I was truly upset, but then, I began to take a hard look at why my particular business wasn’t right for radio. Come to find out, there was nothing wrong with my prior method of advertising. Goes back to “if it ain’t broke, don’t try to fix it.”
All part of learning what it takes to maintain and run a successful business. Those are the things that only the school of hard knocks can teach you. I wish you much success in your venture. And bravo for remaining honest!!!
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